Know about the
MISSION & PEOPLE
Behind Greefin
Our Mission Statement
Guard The Core | Soar for More
At Greefin, we take inspiration from the griffin, a creature that symbolizes strength, clarity, and vision.
To “guard the core” is to protect the planet, ethics, and long-term value, the foundation of every financial decision.
To “soar for more” is to reach higher: embracing innovation, impact, and transformative change for a more sustainable world.
Our mission is to bring purpose and practicality to sustainable finance. We help individuals and institutions act with confidence by aligning their capital with conscience.
SUSTAINABILITY
INTEGRITY
AMBITION
CLARITY
ACCOUNTABILITY
Ansh is a finance enthusiast with a vision: combining technical rigour with a deep commitment to sustainable capitalism. From pursuing BSc. Economics and Finance with global academic honours at the University of London with academic direction from London School of Economics and Political Sciences (LSE) and the University of Toronto, to publishing research on distressed firm valuation and green insolvency mechanisms, he has consistently pursued intersections of finance and impact.
He has worked with Ernst & Young in restructuring and corporate insolvency, and holds distinctions like CFA Level 1 (91 percent) and CMA USA. With internships spanning JP Morgan (virtual experience), Ascend Canada, and HDFC, Ansh has developed a strong foundation in valuation, ESG integration, and sustainable business strategy.
“What drives him is a belief that finance should not just fuel profits, but also protect the planet and its people”
ANSH GUPTA | FOUNDER
JIYA KHURANA | CO-FOUNDER
Jiya is a finance and economics specialist at the University of Toronto with a minor in environmental studies and focus in data science, where she combines academic excellence with a sharp focus on sustainable investing. As a CFA Level 1 who scored in the 90th percentile, she brings analytical depth and a passion for ESG-led financial innovation to everything she builds.
Her experience spans roles at Eversource Capital, where she assessed environmentally responsible private equity deals. She has worked at the National Stock Exchange of India, and is currently interning at Mink Capital (in Private Equity) and Aditya Birla Sunlife (Research Project).
She has led fintech research as Director of R&D at the Rotman Commerce FinTech Association. At Greefin, she merges storytelling with strategy to make sustainable finance approachable, actionable, and future-ready.
“Finance is the language of the future; let’s teach it to speak responsibly”
Talk to us
Have any questions about sustainable business or finance? We are always open to discussing your business, Green Finance, and collaboration opportunities, as well as how we can help you.